From overwhelm to a clear path forward
A concept planning tool that maps country-specific requirements, deadlines, and dependencies into one personalized timeline.
INDUSTRY.
PetForward concept
Tools.
Figma, Adobe CC
Role.
UI/UX & Brand Design
Problem
Pet owners relocating domestically or internationally face complex regulations, strict deadlines, and fragmented information. The process is stressful, time-consuming, and often requires expensive professional services.
Solution
I designed a personalized relocation planning tool that generates a smart checklist and timeline based on travel and pet details — helping users stay compliant, organized, and in control.
User testing and iteration
I used mid-fidelity wireframes to test different ways of displaying timelines and checklists. Testing revealed a split preference: some users favored a structured List View, while others preferred a Calendar View for deadline clarity. Instead of choosing one, I introduced a toggle allowing users to switch between both formats.
In later-stage prototype testing, users responded positively to this flexibility, and onboarding success exceeded 95% with minimal confusion.