About me

My design journey began in advertising agencies, crafting websites and brand identities. When life took me and my family abroad, I transitioned to freelancing. That shift gave me flexibility and the chance to collaborate on a wide range of creative projects, sharpening both my eye for detail and my strategic thinking.

Those international moves shaped more than my career path. Living across different cultures taught me to slow down and notice. Notice how differently a task or a space can be approached, how human behavior shifts in unfamiliar places, how a color palette that reads as celebratory in one place can read as somber in another. That same instinct now drives how I work. In research, it means listening first, without assumptions; in design, it means caring about the smallest details, because I've seen how even a minor interaction can shape someone's entire experience.