EcoChic
B2B importer of curated contemporary and sustainable décor from Latin American artisans.
Client.
EcoChic Design
Tools.
Dreamweaver, Photoshop, Illustrator
Role.
Web & Brand Designer
Overview
EcoChic Design is a boutique importer representing contemporary, sustainable décor from Latin American artisans. The company needed a professional digital presence to position itself as a curated B2B partner for retailers and interior designers in Brazil. The challenge was to communicate credibility, craftsmanship, and sustainability — without feeling rustic or informal — while elevating artisan-made products into a refined, modern context.
Approach
The project included both brand direction and the design of a corporate website. The client wanted a look that felt professional, clean, warm, and modern. I structured the website around storytelling — highlighting artisan partnerships, material integrity, and the brand’s curatorial role. A clean layout, warm neutral palette, strong visual hierarchy, and intentional use of imagery reinforced sustainability as a premium differentiator. This new digital presence positioned EcoChic Design as a sophisticated B2B importer bringing sustainable Latin American design to the Brazilian market, aligning craftsmanship with professionalism while building trust and supporting business growth.